If your company makes a donation of at least $250 to the Alzheimer’s Association 2010 Memory Walk through my DementiAwareness team, here’s the deal: I’ll give your company an ad on my blog from now to the end of the year — free.
This is the primary fundraiser for the Alzheiemer’s Association, with a series of Memory Walks taking place throughout the country. Ours here in the Syracuse area is a 3-mile walk starting at 9:30 a.m. Saturday, Oct. 2, at Long Branch Park.
I’m honored to be asked to serve as honorary chair.
If you don’t know someone with Alzheiemer’s disease or another dementia, or someone caring for a person who is afflicted, chances are very good that you will in your lifetime. And more than one.
A growing number of people are dealing with a dementia, either as patients or caregivers. More than 5.3 million Americans have Alzheimer’s, which is thought to only represent 60 to 80 percent of all dementias. It’s a disease that affects primarily older people. And with the first of the Baby Boomers turning 65 in 2011, many health experts are saying we are not adequately prepared.
One of my roles as honorary chair of the Memory Walk is to make sure businesses understand the impact this disease has on their workers. It’s profound. Sure, there are signs and symptoms of Alzheimer’s, but often it sneaks up before a family realizes their matriarch or patriarch is so afflicted. One day, a dutiful daughter is a hard-charging career woman, and the next, she’s struggling to take the car keys away. Caregivers are thrust into a role that is, quite simply, overwhelming. The stress is constant and can be debilitating. (Read more of my blog for multiple posts by and about caregiver issues.)
This disease is not just a personal medical issue. It is already making a huge impact on our nation’s health care system and the insurance industry–the cost of the disease is estimated at $20.4 trillion over the next 40 years, by the way. Businesses large and small are impacted not only in increasing health costs, but in worker absenteeism when one must care for a loved one.
Donations to the Alzheimer’s Association go toward care, support and research. Dollars raised at the Syracuse Memory Walk stay right here in Central New York. Remember, if you donate through DementiAwareness, I’ll put your ad on my blog through the end of the year. (The sooner you donate, the longer your ad appears!)
Need more information? Email Amber Smith at firstname.lastname@example.org with “Memory Walk” in the subject line. Thanks!